Relic & Dear
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Privacy Policy

Last updated: August 2026

This policy explains how we handle your personal data in line with UK GDPR. We collect only what we need to run the service.

Who we are

Relic & Dear is operated by William Hinton, trading as Relic & Dear, a sole trader based in the UK. We are the data controller for the personal data described here, and the quickest way to reach us about anything on this page is support@relicanddear.com.

What we collect

  • Account details (name, email).
  • Cards you design and orders you place.
  • Delivery addresses and recipient names for orders.
  • The descriptions you enter and the artwork generated for you.
  • Any photos you choose to upload to reimagine as a card.
  • Photos of handwritten messages you upload to print inside a card.
  • Payment data: processed by Stripe; we do not store your full card details.
  • Technical and usage data needed to run the service.
  • Limited usage analytics (only with your consent).

Photos you upload

When you upload a photo, it is sent to our AI image provider purely to generate your card and is stored securely so you can keep editing and ordering it. We do not use your photos to train AI models, and we do not use them for any purpose other than making your card. A photo of an identifiable person is personal data (and can include biometric/likeness information), so please only upload images you have the right to use. See our Acceptable Use Policy. You can delete uploaded photos and generated cards at any time from your account, and deletion removes them from our storage.

Handwritten messages

If you photograph a handwritten message to print inside a card, the processed image is stored with your card design so we can print it, exactly like any other face of your card. It is never sent to an AI provider, never used for training, and is deleted when you delete the card. Handwriting can identify a person, so only upload writing you have the right to use.

How we use it, and our lawful basis

To create your card and to fulfil and deliver your order, and to send order-related emails (contract). To keep records and prevent misuse (legitimate interests / legal obligation). Marketing only if you opt in (consent). We do not sell your data.

Our processors

We share data only as needed with our processors: Supabase (database, auth, file storage), Stripe (payments), Prodigi (printing and delivery, receives the recipient name, address and the print file), Resend (transactional email), Vercel (hosting), and OpenAI (AI image generation, receives your card description and any uploaded photo to create the artwork). Each processes data on our instructions; some may process data outside the UK/EEA under appropriate safeguards.

Retention

We keep account and order data for as long as your account is active and for as long as tax and legal rules require.

If a card description is blocked by our safety checks, we keep a record of it for 30 days so we can spot repeated misuse, and it is then deleted automatically. Cards and uploaded photos you delete are removed from your account immediately and permanently erased within 30 days.

Your rights (UK GDPR)

You have the right of access, correction, deletion, objection and restriction, and data portability. You can access, export or delete your data at any time from your account settings, or by emailing support@relicanddear.com. You may also complain to the Information Commissioner's Office (ico.org.uk).

Payment data

We never store card payment details. Payments are handled securely by Stripe. If you save a card on file to unlock print-quality rendering, the card itself is held by Stripe; we store only a reference, the card brand and its last four digits so we can show you which card is saved. Saving a card never charges you. You are only ever charged when you place an order. You can ask us to remove a saved card at any time via support@relicanddear.com.

Cookies

We set only the cookies strictly necessary to run the site (for example, your login session). Optional analytics cookies are never set unless you accept them in the cookie banner. See our Cookie Policy.

Changes

We may update this policy; the “last updated” date at the top of this page shows the latest version.